ON-PAGE FACTORS

Factors that relate to code of a website including its content, meta tags, html tags and internal linking structure are known as on-page.

As we compare our sites rankings,process links,and other on page factors with three search engines 1.Google 2.Yahoo 3.Msn.

• In Google it will cut off the display in the Title itself based on the word break, but not a specific character count.

• If the site is listed in the Yahoo! Directory, the description in the directory takes

priority.

• MSN will use the first 100 characters of the description and then it will shift to the first text in the body of the document.

• We need to validate the HTML code.

• The description tag should be related with the Title to get the searcher to 'click' on the listing.

• Every page should have a unique Title & Description.

• focusing on the page should be placed in the following areas:

a. Title Tag

b. Meta Description

c. H1 tag to begin the content

d. First paragraph of content

e. Appearing in Bold or Italic in the first three paragraphs of content

f. Appearing in the filename (with hyphens not underscores)

g. Used in anchor text to either an internal page or relevant external site.

• Check for bad links. Xenu or Dead Links.

• Fix bad links and create XML Sitemap and submit to Google.